Spring-time is here again (on the Northern Hemisphere). All over the world, countries get ready to celebrate Mother’s Day.
In Britain, a large household retailer has found a striking way of using this day to remind mothers of their duties.
Shop window of British chain of household shops, 12 March 2015.
It’s not altogether clear here who needs to get set: children, by buying a gift? Or mothers, by making everyone look their best on this festive Sunday?
Either way, we all know a happy mother is a mother dallying around the home. And her children are urged, by this shop, to help her remember in case she forgets.
Or should we assume that British mums are still pounding, rinsing and mangling their beloved’s blouses and bloomers by hand? In that case, they will be truly delighted with this gift, as it will open the way to an ocean of leisure. No better present imaginable.
If you are a particularly dirty child or spouse, you can even buy her three. Or give one to each mistress.
With thanks to my mother.
Historian at large 