The perfect gift for…

Spring-time is here again (on the Northern Hemisphere). All over the world, countries get ready to celebrate Mother’s Day.

In Britain, a large household retailer has found a striking way of using this day to remind mothers of their duties.

shop window of large chain of household goods, 12 March 2015

Shop window of British chain of household shops, 12 March 2015.

It’s not altogether clear here who needs to get set: children, by buying a gift? Or mothers, by making everyone look their best on this festive Sunday?

Either way, we all know a happy mother is a mother dallying around the home. And her children are urged, by this shop, to help her remember in case she forgets.

Or should we assume that British mums are still pounding, rinsing and mangling their beloved’s blouses and bloomers by hand? In that case, they will be truly delighted with this gift, as it will open the way to an ocean of leisure. No better present imaginable.

If you are a particularly dirty child or spouse, you can even buy her three. Or give one to each mistress.

With thanks to my mother.

One thought on “The perfect gift for…

  1. This piece appeared before Mother’s Day in the USA, where a lot of criticism was voiced as well this year.
    Mother’s Day honours mothers in the wrong ways or for the wrong reasons (Sours: http://www.patheos.com/blogs/professionoffaith/2015/05/misdiagnosis-the-disease-of-mothers-day/); or, reversely, some people do not appreciate Mother’s Day enough, especially as, according to some, the criticism betrays a white privilege: taking motherhood for granted (Walker-Barnes: https://drchanequa.wordpress.com/2015/05/09/white-feminist-privilege-and-the-war-on-mothers-day/).
    But wether you are for or against Mother’s Day in principle, there is no denying that businesses like the retailer above, turns the whole day against both mothers and children!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s