The ‘no milk, no sugar’ generation

CC BY 2.0, Voedingscentrum, 2016

CC-BY-2.0, Voedingscentrum 2016

The Dutch government-funded Nutrition Centre just published its new guidelines on healthy eating. One of their most important recommendations: drastically limit the intake of sugar. Strikingly, many Dutch people have already been doing this. Not by refraining from cake or biscuits, but by no longer taking any milk and sugar in their tea. Even the coffee is blacker than ever. The difference this makes is 6 to 8 grams of sugar per cup.

A striking proportion of young people nowadays prefers to take their drinks ‘straight’. We might call them the ‘no milk, no sugar’ generation.

They do not do this for overt health reasons; they just think adding milk or sugar is not really necessary. Since a variety of loose-leaf green and black teas and freshly ground coffee seem more widely appreciated and easier to get by again these days, it makes sense to get a good taste of the drink itself, unobscured by extra flavours.

Green tea, CC-BBY-3.0 Lisa Amy 2015

Green tea, CC-BY-3.0 Lisa Amy 2015

I suspect that some people find such preferences ‘difficult’, but the no-milk-no-sugar people actually seem in search of ways to make life simpler. Not easier: they can spend quite some time looking for the right shop, or at home grinding their own beans. But simpler: consisting of fewer things.*

The same people who form the no-milk-no-sugar generation, may for instance also choose not to have a car (of course, the example for this was set years ago, but it seems that a greater proportion of affluent people is participating this time); or choose to do less housework (as I suggested in a previous post). They seem to eat less salt as well.

Has a no-milk-no-sugar generation also risen in other countries, I wonder?


* Remarkably, the same people often do not like the taste of milk, unless it has been turned into yoghurt, hot chocolate, etc.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s